BACK MARKET
(2024)
Gab Bois Studio delivered full 360° creative services for leading refurbished electronics marketplace Back Market’s first global capsule collection, F/W 2005: Hardwear: from concept and design to production, packaging, campaign creation, and launch strategy.
The collection reimagined luxury by transforming discarded tech into six fully functional art pieces, including flip-phone belt buckles, webcam candle holders, and knitted wire headphone balaclavas.
Handcrafted in our Montreal studio from upcycled e-waste, the 75-piece collection launched globally in December 2024, earning major press coverage and debuting at a high-profile launch event.
More project details can be found on Back Market, Dazed, Hypebae & The Zoe Report.
Campaign Directed by Austin Banks
Producer Su Zielinski
Line Producer Zion Saffer
DOP Dennis Grishnin
First AC Andrew Lee
Gaffer Lucas Wakman
Swing Luis Fidalgo
Stylist Sofia Andrade
Hair & Makeup Artist Juliette Morgane
Art Jin Ok
Production Assistant Evan Freedman
Editor Lebni T. Avitia
Color Grading Clinton Homuth
Sound Vision by Neo
Starring Sofia Andrade, Rym Guimili & Milan Cote
Julia Fox Imagery Courtesy of Babak Bobby Rachpoot, Styled by Briana Andalore
Event Imagery Courtesy of Back Market