Since 2020, Gab Bois has been working in close collaboration with Balenciaga, creating series of digital campaigns for their social media, newsletters, and WeChat blasts.

Through her distinctive approach, Bois crafts visually captivating narratives that showcase the new arrivals in the collection. Using a lo-fi, instinctual process, the imagery injects a refreshing spontaneity into the brand's digital presence, creating a unique synergy between high fashion and accessible creativity.

Summer 2024

Official campaign imagery for Balenciaga’s Le City Bag, shot in Paris with a shadowless concept that creates a surreal, collage-like effect.

2023

Mini time capsules we created with the intent of re-imagining Balenciaga accessories as discovered artefacts in the sand.

Summer 2022

This digital campaign was shot in Paris to highlight some of Balenciaga's 2022 Fall/Winter collection's hero pieces and accessories.

Summer 2021

For the launch of Balenciaga’s new Faux Fur Triple S Sneaker colorway, Gab Bois connected faux fur to real animal life through a playful, farm-themed shot.

Spring 2020

Through a series of conceptual images, Gab had the opportunity to showcase key accessories from Balenciaga’s Fall/Winter 2020 collection.

Winter 2020

Gab photographed the collection's main accessories with a surreal lens in mundane situations, inciting a double-take effect.