DESJARDINS
(2024)
Through this digital and Out-Of-Home campaign, Gab Bois brought member-owned Canadian bank and credit union group Desjardins’ new youth offer to life in a bold yet relatable way.
Inspired by underconsumption, and through a series of photo and video vignettes, Gab crafted a series of inventive hacks that showcase young people creatively repurposing everyday objects to save money. Instead of fearing spending, the campaign celebrates resourcefulness and ingenuity.
The campaign ran, and continues to run, both online and across physical spaces, appearing in Desjardins branches, Montreal’s metro, and public areas such as bathrooms, gyms, university campuses, and beyond.
More project details can be found on Grenier.
Director – Gab Bois
1st Assistant Director – Ariana Molly
Director of Photography – Samuel Oleachea
1st Assistant Camera – Éloic Hamel
Key Grip / Gaffer – Auguste Portelance
Video Assistants – Mélodie Derderian, Simon Barlow, Ben Assouly
Digitech (Photo/Video) – Jeremy Borrow
Photography – Gab Bois
Photo Assistants – Emily Velasquez, Alexandre Couture
Set Designer – Evelyne Morin
Prop Stylist – Marie-Hélène Chagnon St-Jean
Art Department – Emanuel Robichaud, Guillaume Menard Ouellet
Stylist – Tishanna Carnevale
Hair & Make Up – Alana & Maddie Alper
Nail Artist – Maya Martinez
Producer – Charlotte Danais
Production Coordinator – Mathilde Jobin
Production Assistants – Megan Aubry-Wake, Gillian Richards
Editing – Jean-Marc Laurin
Color Grading – Béatrice Tremblay
Retouching – Studio Gab Bois
Motion Design – Fred Blais-Bélanger
Music – Circonflex
Clients – Desjardins: Geneviève Roussel, Geneviève de Montigny, Dominique Chabot, Samuel Laroche, Pierre-Olivier Brault, Catherine Brousseau, Lizie Massaini, Keyssia Lehouillier
Agency – Bleublancrouge, Glassroom
Account Services – Krystelle Ruest, Laurence Décarie-Duprat, Jade Pomerleau
Strategy – Claude Larin
Creative Direction – Sébastien Rivest
Associate Creative Director – Sarah-Catherine Lacroix
Copywriting – Éliane Vinet
Art Direction – Camille Aslanian
English Adaptation – Jane Kuna, Erin Daley
Agency Production – Marie-Josée Tremblay, Sarah Fortier
Digital Production – BBR numérique, Fieldtrip
Graphic Design – Carole Roy
Media Team – Marianne Courchesne, Jonathan Paré