COINBASE
(2025)
As part of their Brand in the Open initiative, cryptocurrency exchange platform Coinbase invited Gab Bois to create a series of visuals inspired by the visual identity of their new app, Base: the rounded-corner blue square.
With her signature eye for the everyday, she uncovered this shape in real-life settings, capturing over 50 images that reimagined the symbol in unexpected contexts. The collection was showcased in the digital brand identity roll-out of Base and featured in one of the platform’s NFT drop.
