Commissioned by renowned French cognac house Martell for their Soar Beyond the Expected campaign, this idea took inspiration from Fabio Lenci’s iconic Hyaline chair to come up with an equally functional and decorative seat.

Built from a custom steel frame and 28 carefully positioned Martell VS bottles, the hybrid design serves as both a bottle rack and a conversation-starter furniture piece.

The video piece was created to thoroughly showcase the piece and was promoted across the brand’s social channels and digital platforms.