Yahoo! partnered with Gab Bois for a standout brand activation at the 2025 Stagecoach festival. The American web services company commissioned a country-inspired outfit that blended festival-ready functionality with the brand’s passion for tech and innovation.

Gab designed a cowboy hat that doubled as a functional handbag, bootcut lace-up jeans strung with smartphone charging cables connected to a built-in battery pack, and a bolo tie featuring earbuds on each end with its case as the buckle.

The look was captured through a series of striking images and brand documentation, showcased as part of Yahoo’s immersive presence at the desert festival.