2023 - Basketball Net

Jewelry brand Mejuri invited Gab Bois to create still and moving visuals for a digital campaign, resulting in a basketball hoop entirely crafted from earrings in varying sizes and colors. Playing on the double meaning of “hoops,” the concept merged sport and jewelry in a playful nod to Gab’s signature visual sense of humor.

2022 - Gold Set

For Mejuri’s Charlotte collection, Gab Bois reimagined the popular What’s in Your Bag trend by transforming everyday objects into gold, mirroring the distinct texture and shine of the collection’s Charlotte pieces.