Gab Bois partnered with Quebec’s milk producers, Le Lait, to design and handcraft wearable trompe-l’œil pieces that transform Canada’s infamous milk bags into functional yet stylish fashion objects. This capsule collection included 20 crossbody bags, 20 backpacks, and a one-of-a-kind milk bag–inspired puffer vest, was brought to life for a brand activation at Montreal’s Osheaga 2024 music festival.

The pieces were gifted to select VIPs and raffled to festival-goers, stirring up buzz for milk, which is no small feat in the scorching summer festival heat.