Canadian high-end footwear retailer Browns invited Gab Bois to take part in their artist portrait series, where each participant was tasked with reinterpreting the Converse Cruise silhouette.

Playing on the shoe’s chunky platform sole, Gab designed a functional cabinet to display trinkets and everyday objects, a nod to a key element of her own creative process. An accompanying video offered a behind-the-scenes look at the cabinet’s construction, capturing the ethos and blend of playfulness and technical precision that define her studio’s work.

The campaign was shared across Browns’ and Converse’s social channels as part of a broader behind-the-scenes artist series.