Gab Bois led the design and creative direction of a 360° holiday decor at the renowned Parisian department store La Samaritaine.

Centerpieces included a functional chandelier suspended from the Pont-Neuf entrance canopy, crafted from 1,800 individual candies and 70 candy canes, an exhibition of Gab’s photographs, and a selection of hand-crafted art objects.

She also conceptualized additional in-store activations, including the Gourmet Santa Claus: a restaurant room where children could meet Santa and be served by waiters dressed as elegant elves, and an overarching video campaign capturing the full scope of the holiday displays.

More project details can be found on The Edge Magazine, J'ai un pote dans la com & Allures Paris.