Premium Italian toothpaste brand Marvis, commissioned Gab Bois to transform your everyday routine into a surreal experience through a series of images.

This project allowed the shape of toothpaste to be reimagined as a lightbulb, a swirl of soft ice cream, and shoelaces.

The campaign was part of a large social-first initiative in which the brand invited a series of artists and design studios to reinterpret its products and identity.