NIKE
(2022)
Showcasing Gab Bois' custom-crafted Nike oral retainer, this image appeared on T-shirts from the Nike Women’s FW2020 sportswear collection, with over 50,000 sold worldwide.
The original concept was later licensed by the brand as part of its Women’s Euro 2022: Never Settle, Never Done brand film, directed by Valentin Petit.
E-Commerce Images courtesy of Nike
Video Credits
Agency: Wieden+Kennedy
Production Company: DIVISION
Director: Valentin Petit
Executive Producer: Charlotte Lepot
Producer: Benoit Roques
Director of Photography: Paul Guilhaume
Editor: Hugo Beron, Lola Margrain, Alexandre Sellem & Valentin Petit
Color Grading: Arthur Paux
Post Production: Germain Robin, Monumental
VFX: Square
Production Designer: Noé Figures
Stylist: Buki Ebiesuwa
Makeup Artist: Mariona Botella
Production Co-ordinator: Carole Guy