SWEETGREEN
(2023)
Beloved American restaurant chain Sweetgreen commissioned Gab Bois to create, shoot, and produce a campaign illustrating the different reward tiers of their loyalty program.
Using greens from the brand’s signature salads and bowls, she crafted a series of figurative sculptures that captured the essence of each loyalty experience.
The visuals were featured in a large-scale Out-of-Home campaign in Los Angeles, as well as on the brand’s app, social media platforms, and website.