For the re-launch of e.l.f. Cosmetics’ beloved Jelly Pop collection, Gab was commissioned to create a short-form video and a series of campaign images. She designed a set of functional props crafted entirely from the collection’s hero products, including a mini skirt, jewelry, heeled sandals, and a mosaic mirror.

The custom skirt and accessories were later worn by American pop icon Kesha during her performance at Madison Square Garden in New York City.